The Collective Service
The Collective Service aims to deliver, for the first time, the structures and mechanisms required for a coordinated community-centred approach to risk communication and community engagement embedded across public health, humanitarian, and development response efforts.
Launched in June 2020, the Collective Service is a partnership between the International Federation of Red Cross and Red Crescent Societies (IFRC), United Nations Children’s Fund (UNICEF) and the World Health Organization (WHO), which leverages active support from the Global Outbreak Alert and Response Network (GOARN), and key stakeholders from the public health and humanitarian sectors.
Prior outbreak responses have demonstrated the need for expanding and refining collective approaches to community engagement during public health emergency and humanitarian responses. The COVID-19 pandemic requires a rapid scale-up to respond to the unprecedented challenges and growing demand for support.
The Collective Service is bolstering the capacity of governments and partners to prioritize, structure and coordinate their work—ensuring a lasting impact. Community capacities, knowledge, feedback and insights inform decision-making at every step of the response, improving both the quality and the consistency of risk communication and community engagement.
The information gathered is also being used to mitigate the threat and spread of misinformation and disinformation at a global, regional and national level. Motivating community members to participate in sharing trustworthy information, halting rumours and enhancing knowledge about the disease is crucial to ensure lifesaving solutions reach and are embraced by those most in need.
There is no one-size-fits-all approach for effective community engagement. Understanding communities and adapting to reflect those insights will look different for every community. However, there are some guiding principles that apply to RCCE in all contexts.
Open and transparent
Informed by data
Improve the quality and consistency of community engagement approaches
CAPACITY AND LOCAL SOLUTIONS
COVID-19 RCCE Strategy
Collective Service strategy – interim guidance for COVID-19 response
A Collective Service for RCCE
Description of the Collective Service
Services & Support
The Collective Service’s Starter Kit is a set of methodologies and tools across 10 steps to conduct your RCCE activities for supporting health emergencies.
Discover key guidance, tools, templates and vetted country examples to support effective cluster management at all stages of the Programme Cycle.
Receive remote technical assistance from the RCCE community team for coordination and information management questions.
Strengthen local competencies for an effective and efficient RCCE support in health emergencies response through training and materials.
At the technical level, there are lead specialists from each agency, who form the core team responsible for delivering the strategy and workplan of the Collective Service.
The collective service strives to be as inclusive and collaborative as possible, engaging the inputs and views of a wide range of stakeholders to enable it to support global response efforts. This is facilitated through the RCCE working group, and engagement with existing coordination mechanisms and networks.
The Collective Service works in close collaboration with GOARN, and links directly to the IASC following a detailed consultative process with the IASC Results Group 2 (Accountability and Inclusion) and the Emergency Directors Group (EDG).
Who we are
The Collective Service hosts a RCCE coordination forum, operational since February 2020, with support from GOARN. Open to any organisation working on RCCE related to COVID-19, it is the primary coordination platform for activities across the global response and is supported by dedicated sub-groups on specific topics such community engagement in low resource settings; migrants, refugees and other vulnerable groups; and analytics for operations.