The Collective Service

The Collective Service enables collaboration between a wide range of organisations to increase the scale and quality of community engagement approaches. It catalyses and accelerates expert driven, collaborative, consistent and localised community engagement support for governments and partners involved in the national response to public health emergencies and other crises.

Our mission

Prior outbreak responses have demonstrated the need for expanding and refining collective approaches to community engagement during public health emergency and humanitarian responses. The COVID-19 pandemic requires a rapid scale-up to respond to the unprecedented challenges and growing demand for support.

The Collective Service is bolstering the capacity of governments and partners to prioritize, structure and coordinate their work—ensuring a lasting impact. Community capacities, knowledge, feedback and insights inform decision-making at every step of the response, improving both the quality and the consistency of risk communication and community engagement.

The information gathered is also being used to mitigate the threat and spread of misinformation and disinformation at a global, regional and national level. Motivating community members to participate in sharing trustworthy information, halting rumours and enhancing knowledge about the disease is crucial to ensure lifesaving solutions reach and are embraced by those most in need.

Our principles

Nationally-led
Nurturing Trust
Participatory
Integrated
Community-centred
Open and transparent
Coordinated
Accountable
Inclusive
Informed by data

Strategic priorities

1

Coordination

Strengthening collective and coordinated RCCE approaches and services, supported by a system that reinforces best practice, facilitates partnerships, increases efficiency, and provides systematic and quality support to governments and partners in their work to adopt community-driven approaches.

2

Be Data Driven

Supporting evidence generation and use to inform policy and programming decision-making and community response, including information management, social science, and monitoring and evaluation services and tools.

3

Community-led Approach

Facilitating community-led responses through the improvement of the quality and consistency
of RCCE approaches.

4

Capacity & Surge Support

Accessible, sustainable, demand-driven community engagement support at the country level for prevention, preparedness, and response, including remote, on-demand support, surge capacity.

Key Documents

1

COVID-19 RCCE Strategy

Collective Service strategy – interim guidance for COVID-19 response

2

Framework

COVID-19 Behaviour Change Framework

3

A Collective Service for RCCE

Description of the Collective Service

Partnership

A COLLABORATIVE PLATFORM FOR HEALTH EMERGENCIES AND BEYOND

The Collective Service hosts a RCCE coordination forum, operational since February 2020, with support from GOARN. Open to any organisation working on RCCE related to COVID-19, it is the primary coordination platform for activities across the global response and is supported by dedicated sub-groups on specific topics such community engagement in low resource settings; migrants, refugees and other vulnerable groups; and media.