The Collective Service

The Collective Service for Risk Communication and Community Engagement (RCCE) enables collaboration between a wide range of organisations to increase the scale and quality of RCCE approaches. It catalyses and accelerates expert driven, collaborative, consistent and localised RCCE support for governments and partners involved in the national response to COVID-19 and beyond.

Mission

The Collective Service aims to deliver, for the first time, the structures and mechanisms required for a coordinated community-centred approach to risk communication and community engagement embedded across public health, humanitarian, and development response efforts.

Launched in June 2020, the Collective Service is a partnership between the International Federation of Red Cross and Red Crescent Societies (IFRC), United Nations Children’s Fund (UNICEF) and the World Health Organization (WHO), which leverages active support from the Global Outbreak Alert and Response Network (GOARN), and key stakeholders from the public health and humanitarian sectors.

Prior outbreak responses have demonstrated the need for expanding and refining collective approaches to community engagement during public health emergency and humanitarian responses. The COVID-19 pandemic requires a rapid scale-up to respond to the unprecedented challenges and growing demand for support.

The Collective Service is bolstering the capacity of governments and partners to prioritize, structure and coordinate their work—ensuring a lasting impact. Community capacities, knowledge, feedback and insights inform decision-making at every step of the response, improving both the quality and the consistency of risk communication and community engagement.

The information gathered is also being used to mitigate the threat and spread of misinformation and disinformation at a global, regional and national level. Motivating community members to participate in sharing trustworthy information, halting rumours and enhancing knowledge about the disease is crucial to ensure lifesaving solutions reach and are embraced by those most in need.

Guiding principles

There is no one-size-fits-all approach for effective community engagement. Understanding communities and adapting to reflect those insights will look different for every community. However, there are some guiding principles that apply to RCCE in all contexts.

Nationally-led
Community-centred
Participatory
Nurturing Trust
Open and transparent
Informed by data
Integrated
Coordinated
Inclusive
Accountable

Strategic priorities

Collaborative

Strengthen common and coordinated RCCE approaches

Data-driven

Generate, analyze, and use evidence on community perspectives

Community-led

Improve the quality and consistency of community engagement approaches 

CAPACITY AND LOCAL SOLUTIONS

Strengthen national capacity for improved local responses, strengthen national capacity for improved local responses.

Key documents

COVID-19 RCCE Strategy

Collective Service strategy – interim guidance for COVID-19 response

A Collective Service for RCCE

Description of the Collective Service

Key Achievements

Our key achievements to date

Services & Support

ToolKit

The Collective Service’s Starter Kit is a set of methodologies and tools across 10 steps to conduct your RCCE activities for supporting health emergencies.

DOCUMENTATION

Discover key guidance, tools, templates and vetted country examples to support effective cluster management at all stages of the Programme Cycle.

Help Desk

Receive remote technical assistance from the RCCE community team for coordination and information management questions.

Capacity building

Strengthen local competencies for an effective and efficient RCCE support in health emergencies response through training and materials.

Governance

This project is a collaborative partnership between IFRC, UNICEF, WHO and GOARN, guided by a Steering Committee at director level with responsibility for strategic decision-making.

At the technical level, there are lead specialists from each agency, who form the core team responsible for delivering the strategy and workplan of the Collective Service.

The collective service strives to be as inclusive and collaborative as possible, engaging the inputs and views of a wide range of stakeholders to enable it to support global response efforts. This is facilitated through the RCCE working group, and engagement with existing coordination mechanisms and networks.

The Collective Service works in close collaboration with GOARN, and links directly to the IASC following a detailed consultative process with the IASC Results Group 2 (Accountability and Inclusion) and the Emergency Directors Group (EDG).

Who we are

Global team

Brian Riley

Interim Coordinator
Risk Com. Advisor
WHO 

Alexandra SICOTTE LEVESQUE

CEA Manager
IFRC

Eva Niederberger

Social Science
Research Specialist
Collective Service

Humberto Jaime Villaseñor

C4D Specialist
UNICEF

Brian Mac Domhnaill

Statistics Advisor
Collective Service

Ombretta Baggio

CEA Advisor
IFRC

Vincent TURMINE

Information Management Specialist
Collective Service

 

Sameera Suri

Partner Coordinator

GOARN

Regional team

Veronique Durroux

Americas

Coordinator

durroux@un.org

Amaya Gillespie

 Middle East and Nothern Africa

Coordinator

agillespie@unicef.org

Viviane Fluck

Asia Pacific

Coordinator

viviane.fluck@ifrc.org

Aime Serge Dali

West & Central Africa

Coordinator

asdali@unicef.org

Cristiana Salvi

Europe

Coordinator

salvic@who.int

Rachel Holmes
East & Southern Africa

Coordinator

rholmes@unicef.org

Subgroups

Subgroup

Migrants, Refguees, host communities and other vulnerables groups
Katherine Harris
Naureen Naquvi
Carlos Van de Laat

Subgroup

Community Engagement & Low Resources
Kathryn Bertram
John Hopkins University

kbertram@jhu.edu

Esther Braud

Subgroup

Media
Genevieve Hutchinson

Subgroup

Danielle Engel
Humberto Jaime
Fabio Friscia

Subgroup

Contact Tracing
TAMAR ZALK

Partnership

The Collective Service hosts a RCCE coordination forum, operational since February 2020, with support from GOARN. Open to any organisation working on RCCE related to COVID-19, it is the primary coordination platform for activities across the global response and is supported by dedicated sub-groups on specific topics such community engagement in low resource settings; migrants, refugees and other vulnerable groups; and analytics for operations.