The Collective Service

The Collective Service for Risk Communication and Community Engagement (RCCE) enables collaboration between a wide range of organisations to increase the scale and quality of RCCE approaches. It catalyses and accelerates expert driven, collaborative, consistent and localised RCCE support for governments and partners involved in the national response to COVID-19 and beyond.

Mission

The Collective Service aims to deliver, for the first time, the structures and mechanisms required for a coordinated community-centred approach to risk communication and community engagement embedded across public health, humanitarian, and development response efforts.

Launched in June 2020, the Collective Service is a partnership between the International Federation of Red Cross and Red Crescent Societies (IFRC), United Nations Children’s Fund (UNICEF) and the World Health Organization (WHO), which leverages active support from the Global Outbreak Alert and Response Network (GOARN), and key stakeholders from the public health and humanitarian sectors.

Prior outbreak responses have demonstrated the need for expanding and refining collective approaches to community engagement during public health emergency and humanitarian responses. The COVID-19 pandemic requires a rapid scale-up to respond to the unprecedented challenges and growing demand for support.

The Collective Service is bolstering the capacity of governments and partners to prioritize, structure and coordinate their work—ensuring a lasting impact. Community capacities, knowledge, feedback and insights inform decision-making at every step of the response, improving both the quality and the consistency of risk communication and community engagement.

The information gathered is also being used to mitigate the threat and spread of misinformation and disinformation at a global, regional and national level. Motivating community members to participate in sharing trustworthy information, halting rumours and enhancing knowledge about the disease is crucial to ensure lifesaving solutions reach and are embraced by those most in need.

Guiding principles

There is no one-size-fits-all approach for effective community engagement. Understanding communities and adapting to reflect those insights will look different for every community. However, there are some guiding principles that apply to RCCE in all contexts.

Nationally-led
Community-centred
Participatory
Nurturing Trust
Open and transparent
Informed by data
Integrated
Coordinated
Inclusive
Accountable

Strategic priorities

Collaborative

Strengthen common and coordinated RCCE approaches

Data-driven

Generate, analyze, and use evidence on community perspectives

Community-led

Improve the quality and consistency of community engagement approaches 

CAPACITY AND LOCAL SOLUTIONS

Strengthen national capacity for improved local responses, strengthen national capacity for improved local responses.

Key documents

COVID-19 RCCE Strategy

Collective Service strategy – interim guidance for COVID-19 response

COVID-19 Behaviour Change Framework

Our behaviour change framework  for COVID-19

A Collective Service for RCCE

Description of the Collective Service

Key Achievements

Our key achievements to date

Partnership

The Collective Service hosts a RCCE coordination forum, operational since February 2020, with support from GOARN. Open to any organisation working on RCCE related to COVID-19, it is the primary coordination platform for activities across the global response and is supported by dedicated sub-groups on specific topics such community engagement in low resource settings; migrants, refugees and other vulnerable groups; and analytics for operations.