Tackling the infodemic using conversational insights – Case Study of UNICEF Response in MENA
Mon, 11 Oct 2021 /
Due to numerous socio-economic and cultural factors, the infodemic surrounding COVID-19 in Middle East and North Africa (MENA) hindered efforts towards curbing the spread of the disease which ultimately could have saved lives. International organizations such as UNICEF, WHO, and the International Commission of the International Federation of Red Cross and Red Crescent Societies (IFRC) have all worked alongside local governments and stakeholders to ensure the public had access to accurate and reliable information about the efficacy of vaccines and public health and social measures. The case study at hand considers how conversational insights contributed to fighting the infodemic around COVID-19 in the MENA region. To this end, UNICEF Middle East and UNICEF MENA Regional Office is actively leveraging conversational data to combat the spread of vaccine misinformation, which ultimately helps the equitable distribution of vaccines and limits vaccine hesitancy. UNICEF is achieving this primarily through Talkwalker’s platform, which will be the main subject matter of this case study.