Acceptance and demand for COVID-19 vaccines: Interim guidance

This demand planning guidance document has been developed through a participatory, multi-stakeholder and iterative process by the demand sub-working group of the Country Readiness and Delivery (CRD) workstream of COVAX, the vaccine pillar of ACT-A. The development process was based on a range of scientific evidence, grey literature, existing guidance and plans for new vaccine introductions and mass vaccination campaigns, and a depth of expertise from many organizations with extensive experience in this domain from all regions the world. Experts and implementers from all regional offices and a diverse range of countries were engaged in the process to ensure practical and realistic approaches were taken. A particular focus was placed on social listening and behavioural and social data collection and use, to guide the design and evaluation of targeted strategies to generate and sustain demand.

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Authors: WHO
Year of publication: 2021
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Content type: 
Areas of work: Social science
Region: Global

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