Addressing COVID-19 vaccine hesitancy: is official communication the key?

This study assesses whether brief written statements about COVID-19 vaccination that addressed personal benefits, collective benefits, safety concerns, or the seriousness of the pandemic could reduce vaccine hesitancy when added to the National Health Service's official statement on vaccine safety and effectiveness. Their findings might therefore help to optimise official communication, within the blurring context of misinformation on COVID-19 vaccination.

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Year of publication: 2021

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Areas of work: Monitoring and evaluation, Social science
Region: Global

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