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Understanding Trust: global conversations & local realities during the COVID-19 pandemic

Internews
Summary
This paper takes a closer look at what generates trust and distrust in information. The insights are derived primarily from a research survey conducted to understand the role of rumours and misinformation in the COVID-19 pandemic and to support humanitarian and media communicators to listen, engage, and respond to community information needs. This paper takes a closer look at what generates trust and distrust in information. The insights are derived primarily from a research survey conducted to understand the role of rumours and misinformation in the COVID-19 pandemic and to support humanitarian and media communicators to listen, engage, and respond to community information needs. Key findings:
  • Health workers in the respective communities have been considered as the most trusted information channels regarding COVID-19, with local governments and officials being least trusted.
  • People’s behaviours regarding preventive measures are practised mostly due to the fear of getting into trouble or receiving a fine from the authorities, rather than trusting the underlying rationale among these measures.
  • Over half of the respondents (51%) in the survey say information from a loved one or a community leader is trusted far more than information from a reliable international organization.
  • Certain migrant and refugee communities in Syria and Colombia have shown to trust international media than the host community, as they feel stigmatized in these communities.
  • In the Central African Republic, about 40% of respondents declared to have no or very little trust in family and friends regarding COVID-19 information.
  • Few respondents said that though UNHCR or any NGO calls regarding and tells regarding protective measures, they lack any of the protection equipment’s to sterilize with.

Resource DETAILS

Authors: Internews
Year of publication: 2021
Knowledge Hub:

Content type: 
Areas of work: Social science
Region: Global

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