WhatsApp Surveying Guide Lessons Learnt from Two Qualitative WhatsApp Surveys in Lebanon
This guide provides an overview of the key considerations and practical steps involved in qualitative WhatsApp surveying. It reflects our lessons learnt from conducting two WhatsApp pilot surveys in two villages in Lebanon, Qaraoun and Bar Elias, in 2017 and 2018. The surveys focused on the needs, perspectives, fears and local conflict dynamics of host communities and Syrian refugees in Lebanon. WhatsApp is a pertinent tool for qualitative surveying in the Lebanese context for two reasons.
First, it is very popular and widely used in Lebanon including among refugees with 84% of refugee households using WhatsApp. Second, it has the voice message function which allowed us to send survey questions as voice messages and collect people’s stories directly including from people who are illiterate.